마켓플레이스 : Venture Strategy
마켓플레이스(Marketplace) 설명 및 배경이론
Marketplace is the world’s leading management simulation program in existence. The marketplace developed by ILS in the United States and developed over the past 20 years with the active support of the Tennessee State Government and the Tennessee State University MBA is a major US MBA including MIT, Cornell, and Duke, which is a key component of leading companies such as IBM, Samsung, Disney, and SAP. We have been nurturing talented people. Currently, more than 500,000 students from 55 countries around the world have experienced the marketplace, and in Korea, it is being used by leading companies such as Samsung, LG, SK, Postech, Yonsei University, and Hanyang University, as well as universities and MBA programs.
Marketplace 시나리오
Participants set up companies to enter the PC business. The goal is to be the number one company in the market. When the simulation starts, management receives funds from the board of directors. You will build factories and offices, design brands, develop new products, perform sales management, production management, public relations and marketing, etc. in all areas of the company. The simulation results use the Balanced Score Card (BSC), a management scale created by Harvard Business School. Accordingly, learning is carried out while measuring business performance by measuring the appropriateness of profitability, customer satisfaction, market share, human resource management, asset management, and future investment for each team.
The core educational philosophy of Marketplace is “Learning by Doing”. When it comes to business administration, learning hard jargon and learning how to count is important, but doing it yourself is the best way to learn. Accordingly, the marketplace provides the most realistic business environment online and allows you to experience and learn real management.
Marketplace의 특장점
- It’s a real market place – Intensive training based on a market environment similar to real situations
Excellent application of market conditions as it has been created by a combination of business administration professors and world-class company experts for 15 years - User-driven environment setting possible – Selectable module that meets the educational purpose of the company
Optimal program selection is possible through 18 modules specialized in three areas: marketing course, business strategy course, and advanced integrated course (CEO MBA course) - Maximize training concentration and team unity through competition among participants
A unity effect is expected by emphasizing the role of the individual as well as education concentration as a natural market competition atmosphere is created. - Proven Program – Adopted by Global Large Enterprises and Business Schools
Introduced by a world-class business school, it is used as the best resource for nurturing talent for the next-generation business environment. - Indirectly experience corporate decision-making and present insights into actual work
It is possible to learn all information about management such as company name creation, marketing, advertisement, market expansion, trade, finance, etc.
Marketplace 교육 대상 및 시간
- Target : All ranks
- Training time : Basic course 5 hours / Beginner course 1 day / Intermediate course 2 days / MBA basic course 1 to 3 months
Venture Strategy 과정 소개
The Venture Strategy simulation, designed for the needs of elementary and intermediate managers in the business department and other related departments, is designed to learn the apex of new ventures, management policies, and management processes in the marketplace’s business strategy course. This course covers the principles of marketing, product development, on-offline sales channels, HR management, as well as finance, accounting and operation through quarterly decision making. In particular, the needs of consumers, including the depth and diversity of intensified decision-making, played a major role in establishing a business environment similar to reality. Participants will experience competition and collaboration with other companies while considering various R&D variables. In addition, while managing the company for more than one year, you will naturally establish a sustainable development plan.
It is optimized for elementary and intermediate managers of the organization, and is also suitable for the master’s program majoring in business administration. Also, as the name suggests, it is composed of contents that Venture entrepreneurs can experience.
Business Fundamentals 대상 및 시간
- Target : Business graduate students , elementary and intermediate managers , Venture CEO
- Training hours : 2 days 16 hours
Venture Strategy _16H 커리큘럼 예시
